Sunday, August 20, 2006

Tails Firefox Extension Scripts for Switzerland

In preparation of an upcoming microformats speech I hacked a few tails scripts to make the extension useful for users in Switzerland.

Make sure you are using the Tails Firefox Extension 0.3.3 or higher.

Here my scripts:

To install a tails script, you can right click on a link with the .tails.js extension and select Install Tails Script..., or by clicking on the .tails.js link and then clicking the Install button on the information bar.

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Saturday, August 12, 2006

Levels of knowledge sharing

Back in 2000 - trying to sell customers the idea of real-time collaborative web content management (today better known as Wiki) - I made up statements to explain people why they should have a bad feeling when writing Word documents.

The problem then - and I guess it still widespread today - is that people generally have a good feeling when they finished writing a Word document and hit the send button in their E-Mail tool to sent it as attachment to their coworkers/friends. They could do so much better with different technology.

But what is wrong with e-mailing Word documents as attachment?

Well - check your level of knowledge sharing:

0. Tell somebody

Ever tried to pass a vocal message around a large table by having everybody forwarding the message to the person next to them - until it's back at your end? If not - try it. You will see - we are so bad repeating knowledge we heard.

1. Handwriting notes

When is the last time you felt it would be useful to do a full text search on your paper notes? Or can your coworkers by coincidence not read your handwriting?

2. Write Word documents, store them on your harddisk - bring paper copies for everybody into meetings

Thought about that somebody might like to add his brilliant idea into your document? Do you take the time to write the valuable meetings comments into the document after the meeting? Do you keep old revisions of the documents? Ever wondered which is the latest "Copy of %my document name%" you edited?

3. Write Word documents and store them on a shared network drive

Welcome to the networked world. You reached the level where your knowledge might unintentionally help somebody to come up with a even cleverer idea. Did you choose a good file name? Did you got a notification when your boss added helpful comments into the document? Do you keep privat copies of the shared documents, to be able to compare old vs. changed? A desktop search engine is cool - why does my company do not allow me to index the complete network drives? How do I suppose to find recently created documents from my friends about the subject I'm working on?

4. Write E-Mails with attached documents

Your favorit Word feature is called Track Changes - although you think merging changes from 6 different people still sucks somehow.. - and oh! No! that loony again took the frist version you sent and distributed it to his team! Does your mail client allow fast full text search on all your mails including attachments? - Yes.. we already mentioned - desktop search engines are cool!

5. Write Blog posts

Your internal team blog has become a vital place to share ideas and comment on topics beyond the walls of your cubicle. Does the idea you had during the morning shower inspired your team mates on the other half of the planet to optimize the process (you didn't knew they were working on)?

6. Edit Wiki pages

Your mail inbox has join forces with the RSS reader and has become a todo list with notifications to check on the latest Wiki & blog updates and comments. An instant diff view of the changes since your last visit shows you what happend. You completely forgot the install the print driver on the new notebook you got two months ago. Thank you for saving the rain forest.

7. Organize the worlds information

You are a regular Wikipedia contributor. You think Microformats should have been integrated into HTML right from the start and Technorati should have a tag recommendation service that helps you to find the best tags for your blog posts based on past tags chosen by people writing about the same topic. Well then - digg this story.

Fancy more level rating - check out your level of HTML, CSS or JavaScript knowledge.

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Tuesday, August 01, 2006

Piece of advice: Manage your brand wisely!

The idea dates back more than 7 years - and I guess you already have seen this - watch this movie (it's in German):



Start looking around to buy this device for helping a person to walk (name in patent), you will soon figure out that this product has at least 7 names, is produced by at least 4 companies and has an uncountable amount sites (mostly with 1997 web design) that are offering various models and different pricing. It somehow looks like nobody is really owning this thing. Some sites mention that they further developed the jumping stilts to be more comfortable and less maintenance intensive.

Confusing.

This idea looks to me like a good ground to build up a nice business. Central engineering, brand management and online community building - 3rd party production under license and distribution with partners (only direct channel with large online retailers like Amazon). I believe their are enough sport geeks world-wide that would spend some money to enjoy the promised feeling - if they would be sure they are buying the right thing (= the magic mix between a brand to trust and being sure getting the latest technology).

Wikipedia has a good sum-up (in German) - and customers talking about the issue at poweriserpages.com

About the Zurich Ad: They are in the business to insure companies to make an idea a world-wide selling success - well - obviously something went wrong! I don't blame Zurich - they most certainly only needed the device to visualise their ad message and didn't had real business with the guys involved in engineering, producing and selling it.

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