The rather disappointing single-minded Personalized Search feature from Google got a very nice update this week. Adding community driven tagging and 3rd party source linking with
Google Co-op. This makes it the first large scale search engine with user generated relevance ranking.
Tried to make use of the Subscribed Link feature to integrate
local.ch in my Google searches.
Searching for "%yellow pages category% in %zip code%" should trigger the link in the SERP

Want to test it for yourself - subscribe to
my co-op profile and your Google search results will feature the Subscribed Link.
Note: only works on google.com (make sure your are not on .ch or any other country). Only a limited amount of categories are working yet.. try restaurant, hairdresser, garage, carpenter, insurance, hotel, lawyer, dentist, architect.
The definition format is still limited for my taste (or it might need another RTFM)
Technorati Tags: googlecoop subscribedlink personalizedsearch